For a rum company located in Fort Lauderdale, Florida.

They wanted something incorporating the bare and sandy feet concept as well as something that represented the “beach life.” "Sun, fun, and rum."

I think the colors lend themselves well to that and the watercolor splash in the background feels both wet and like the sun at the same time. With the typography I wanted something that was loose and fun that looked like it could be written in the sand. The lines also add energy and again imply the sun.

Both full color and one color options.