Allegheny College
Art Director
Art Director
250 million dollar capital campaign launch materials. The focus of the campaign is to energize the college's alumni and supporters through the channels of "Invite, Inspire, and Invest." Tonally, College leadership wished it to be "fun, exciting, and not the usual stuffy campaign."
Images that project "fun and energy" display this across campus in the form of various banners to promote excitement and community leading up to the launch. As the launch arrived there were shirts and stickers given out to the campus community to coincide with the event held at the campus center. Local food and beverage vendors were invited to participate in the event along with a DJ, rounding out the fun and festive mood of the evening.
The primary campaign banner, located on the campus center exterior. (20 x 12.5 ft)
Three, 2 x 4 ft, primary light pole banners for Invite, Inspire, and Invest placed at the heart of campus outside the campus center.
18 x 36 inch secondary light pole banners placed across campus.
Campaign shirts
