Allegheny College
Art Director
Art Director
The task was to update and rebrand the Student Success space in the library with the College's new admissions recruitment brand. Previously each section had different colored walls with large photos associated with each individual branch of Student Success displayed on the wall.
The goal was to make the interior more cohesive, brand compliant, help with wayfinding for students, and to add some energy. I began with concepts, then advanced to designs to be applied in vinyl after the walls were repainted. There were also retractable banners developed to be used in the space as part of the environmental design.
My director and I collaborated on other ideas for the redesigned space, including changing carpet squares to create directional suggestions and bringing life to the space in the form of plants.
Concepts:
Completed space:
Retractable banners:
